ABOUT LONDON FASHION AWARDS

At last we celebrate London fashion with its own exclusive London-name, London-brand awards: reflecting this great city’s fashion at street level right up to global brands and personalities loved the world over. The Awards honour the diverse and cutting-edge talent of London fashion in 2008. And best of all? Instead of the usual wise & hand picked judges deciding London Fashion Awards winners, you do. Fans, creators, consumers, sellers, and shoppers of London fashion can honour their icons - as well as shaping and influencing the city’s fashion - just by voting today. And to give your choices some extra zing, every 100th voter wins a London fashion prize of their own.

ABOUT US

Having successfully launched the first UK Fashion Awards in January, the winning team of Paula Gallard and Nic Adams were the natural front runners to premier the debut London Fashion Awards. “In some ways this challenge is even greater,” says Paula, “To follow up something as popular and exceptional as UK Fashion Awards in so short a time takes some doing.” However, goodwill from many UK Fashion Awards nominees - plus the ongoing public hunger to participate in all things fashion locally and around the world - means the  prospects for London Fashion Awards look bright. “What matters most to us from day 1 is to make the London Fashion Awards experience creative, memorable, and significant for each voter and every nominee,” adds Nic, “If the UK is one of the Big 4 world fashion nations, London is one of the Big 4 world fashion cities, with a scene and a signature all its own: and particularly in the wake of a vintage London Fashion Week, it’s down to us to honour London Fashion with the Awards it sorely needs and surely deserves.”

ABOUT OUR BALLOT SAFEGUARDS 

To guarantee London Fashion Awards are free fair and open we’ve created 5 technical safeguards ensuring this.

1 ONE VOTING SURVEY PER COMPUTER IP ADDRESS

Whenever someone votes, for the duration of the elections no-one on the same computer can vote again from its individual IP address.  Their voting survey is either blocked at source, or flagged up and discounted later once the votes are processed. The same rule applies for an individual person attempting to re-vote from the same IP address: in either case, only the first completed voting survey is registered as valid per computer IP address.

2 TIME LOCK

The polls are programmed to close at midnight on March 1st 2008.

3 NUMBERED BALLOTS

Ensure every single vote is accounted for.

4 INDEPENDENT VERIFICATION

Our voting surveys are directed to a website legally bound to spam-free, no-fee processing of survey data. 

5 VOTER ANONYMITY

There are no compulsory sign-in or registration catches anywhere in our system. Though you’re welcome to sign up for our newsletter or prize draws whenever you like, these features are entirely voluntary.

So there’s our stall - why not learn more by clicking www.LondonFashionAwards.com